B.U.R.P.I.E.S. Copywriting Software Makes Writing Sales Copy Easy
And love them or hate them, those long copy sales letters are here to stay. I’ve heard so many people say they don’t like these sales letters, but the thing is … they work. That’s why so many people use them.
Actually, let me clarify that … GOOD, WELL-WRITTEN sales letters work. If a sales letter is written poorly or without consideration for the typical person reading it, chances are people will click away from your site before they even read it all.
But a well-written sales letter written with respect and honesty for its reader will have you spell-bound, wanting to keep reading.
One of Australia’s best copywriters is undoubtedly Brett McFall, who has written over 8,000 sales letters for 153 industries. Plus, he was paid mega-bucks to do it! Why? Because he gets results!
Brett was Australia’s – if not the world’s – first copywriter to offer his personal guarantee that if the sales letter he wrote for you didn’t generate sales of at least 10 times what you paid for him to write the sales letter then he’d keep working on it until it did!
With that guaranteed, why wouldn’t you pay him $25,000 for something that was guaranteed to earn you at least $250,000?
So, do you think maybe this Brett McFall guy knows what he’s talking about when it comes to copywriting? Yeah, I think he does too.
Now I’m going to be totally honest with you here … long before I met Brett McFall I had tried other copywriting software and wasn’t particularly impressed. One was so complicated that it was easier to write my own letter from scratch.
The other was absolute rubbish – it basically just asked you to choose from a list of headlines and then adapt that to your own sales letter. That was followed by a list of around 100 paragraphs from other successful sales letters, and again, it suggested you choose some of those and adapt them for your own letter.
So when I was first shown Brett McFall’s B.U.R.P.I.E.S. copywriting software I must admit, I was reluctant to pay money for it. After careful consideration over about a month – visiting the site on and off – I decided to take the plunge. After all, Brett offers a 100% money back guarantee so I figured I had nothing to lose. If it turned out to be useless to me I would simply ask for my money back.
However as soon as I sceptically installed the software and tried it out I was pleasantly surprised. It was truly fantastic … and worth every cent I paid.
The way B.U.R.P.I.E.S. works is this …
Once you open the program it will ask you a series of questions about your product and your market. The answers you provide help the software to customise the sales letter for your product. The main ‘template’ type sales letter that is created is for an information or digital product such as an eBook. However the completed letter is able to be edited so you can change this to suit other products and services.
I would suggest that a beginner with little or no copywriting experience should do very little editing. However someone who is more advanced with some copywriting knowledge can edit the letter more to make sure it meets the requirements of particular products, services and markets.
Even for experienced copywriters this software can be used to quickly and easily create a base sales letter that ensures all the components of a successful sales letter are included. This brings us to the name of Brett McFall’s copywriting software … B.U.R.P.I.E.S.
B.U.R.P.I.E.S. represents all of the components that Brett’s extensive experience has shown him to be necessary in an effective sales letter:
B – Big Promise. The headline.
U – Use Imagination. This helps connect you with your reader.
R – Rarity. What makes this product better than anything else that’s available?
P – Points. Bullet points – great way to show the product’s benefits.
I – Irresistible offer.
E – Evidence. You need to show evidence or proof that this product does what you say it will.
S – Sign Off. A call to action … what do you want people to do now? Phone? Buy? Subscribe?
I found that I could write a professional sales letter using B.U.R.P.I.E.S. copywriting software in less than 30 minutes. That’s completely formatted too (it would take most people longer than this just to do the formatting!)
That’s assuming you’re familiar with the product you’re writing the sales letter for. If you need time to think about the product’s title, benefits and market then it will obviously take longer. The amount of editing you choose to do will also affect the time this process takes, but you could always upload the letter ‘as is’ and polish it to perfection later.
The completed sales letter is in HTML format so you can upload it straight to your website. Depending on the website building program you’re using, you can edit it on your website or in any HTML editor.
To see this software in action just watch the short video I made for you here – How To Use Brett McFall’s BURPIES Copywriting Software.
When checking out this software you’ll be asked to enter your name and email address to receive more information. This is definitely worthwhile as Brett will also send you the links to his personal video tutorial so you know exactly how to use this software, along with other copywriting tips and secrets.
Although B.U.R.P.I.E.S. cannot replace a professional copywriter, it is the next best thing for those who aren’t in a position to pay a professional just now.
If you’re like me, you’re still not completely convinced, right? It sounds good, but can it really do what it says it can?
The only way you’re going to know is to try it out. Like I did, you can purchase it knowing that there’s a 100% money back guarantee if you’re not impressed by the software. But you’ll probably love it as much as I did too, knowing that this software will pay for itself in next to no time.