B.U.R.P.I.E.S. Copywriting Software Review

B.U.R.P.I.E.S. Copywriting Software Makes Writing Sales Copy Easy

Buy Brett McFall’s B.U.R.P.I.E.S. Copywriting Software here.

BURPIES Copywriting SoftwareThere’s no doubt that having good copy, or text, on your website is one of the critical factors to the success of your online business.

And love them or hate them, those long copy sales letters are here to stay. I’ve heard so many people say they don’t like these sales letters, but the thing is … they work. That’s why so many people use them.

Actually, let me clarify that … GOOD, WELL-WRITTEN sales letters work. If a sales letter is written poorly or without consideration for the typical person reading it, chances are people will click away from your site before they even read it all.

But a well-written sales letter written with respect and honesty for its reader will have you spell-bound, wanting to keep reading.

One of Australia’s best copywriters is undoubtedly Brett McFall, who has written over 8,000 sales letters for 153 industries. Plus, he was paid mega-bucks to do it! Why? Because he gets results!

Brett was Australia’s – if not the world’s – first copywriter to offer his personal guarantee that if the sales letter he wrote for you didn’t generate sales of at least 10 times what you paid for him to write the sales letter then he’d keep working on it until it did!

With that guaranteed, why wouldn’t you pay him $25,000 for something that was guaranteed to earn you at least $250,000?

So, do you think maybe this Brett McFall guy knows what he’s talking about when it comes to copywriting? Yeah, I think he does too.

Now I’m going to be totally honest with you here … long before I met Brett McFall I had tried other copywriting software and wasn’t particularly impressed. One was so complicated that it was easier to write my own letter from scratch.

The other was absolute rubbish – it basically just asked you to choose from a list of headlines and then adapt that to your own sales letter. That was followed by a list of around 100 paragraphs from other successful sales letters, and again, it suggested you choose some of those and adapt them for your own letter.

So when I was first shown Brett McFall’s B.U.R.P.I.E.S. copywriting software I must admit, I was reluctant to pay money for it. After careful consideration over about a month – visiting the site on and off – I decided to take the plunge. After all, Brett offers a 100% money back guarantee so I figured I had nothing to lose. If it turned out to be useless to me I would simply ask for my money back.

However as soon as I sceptically installed the software and tried it out I was pleasantly surprised. It was truly fantastic … and worth every cent I paid.

The way B.U.R.P.I.E.S. works is this …

Once you open the program it will ask you a series of questions about your product and your market. The answers you provide help the software to customise the sales letter for your product. The main ‘template’ type sales letter that is created is for an information or digital product such as an eBook. However the completed letter is able to be edited so you can change this to suit other products and services.

I would suggest that a beginner with little or no copywriting experience should do very little editing. However someone who is more advanced with some copywriting knowledge can edit the letter more to make sure it meets the requirements of particular products, services and markets.

Even for experienced copywriters this software can be used to quickly and easily create a base sales letter that ensures all the components of a successful sales letter are included. This brings us to the name of Brett McFall’s copywriting software … B.U.R.P.I.E.S.

B.U.R.P.I.E.S. represents all of the components that Brett’s extensive experience has shown him to be necessary in an effective sales letter:

B – Big Promise. The headline.

U – Use Imagination. This helps connect you with your reader.

R – Rarity. What makes this product better than anything else that’s available?

P – Points. Bullet points – great way to show the product’s benefits.

I – Irresistible offer.

E – Evidence. You need to show evidence or proof that this product does what you say it will.

S – Sign Off. A call to action … what do you want people to do now? Phone? Buy? Subscribe?

I found that I could write a professional sales letter using B.U.R.P.I.E.S. copywriting software in less than 30 minutes. That’s completely formatted too (it would take most people longer than this just to do the formatting!)

That’s assuming you’re familiar with the product you’re writing the sales letter for. If you need time to think about the product’s title, benefits and market then it will obviously take longer. The amount of editing you choose to do will also affect the time this process takes, but you could always upload the letter ‘as is’ and polish it to perfection later.

The completed sales letter is in HTML format so you can upload it straight to your website. Depending on the website building program you’re using, you can edit it on your website or in any HTML editor.

To see this software in action just watch the short video I made for you here – How To Use Brett McFall’s BURPIES Copywriting Software.

When checking out this software you’ll be asked to enter your name and email address to receive more information. This is definitely worthwhile as Brett will also send you the links to his personal video tutorial so you know exactly how to use this software, along with other copywriting tips and secrets.

Although B.U.R.P.I.E.S. cannot replace a professional copywriter, it is the next best thing for those who aren’t in a position to pay a professional just now.

If you’re like me, you’re still not completely convinced, right? It sounds good, but can it really do what it says it can?

The only way you’re going to know is to try it out. Like I did, you can purchase it knowing that there’s a 100% money back guarantee if you’re not impressed by the software. But you’ll probably love it as much as I did too, knowing that this software will pay for itself in next to no time.

Interested? Buy Brett McFall’s B.U.R.P.I.E.S. Copywriting Software here.

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How To Use B.U.R.P.I.E.S. Copywriting Software

Here’s a video tutorial showing just how easy it is to use Brett McFall’s BURPIES Copywriting Software … the easiest way I’ve found for simplifying sales letter copywriting:


Buy Brett McFall’s B.U.R.P.I.E.S. Copywriting Software here.

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Working From Home Online As a Freelance Copywriter

Working from home online as a freelance copywriter is a growing and lucrative working home field. The copywriter is one of the most important people behind any advertising campaign. Copywriters have been around forever, but today with all the new mediums, there’s an increasing demand both online and offline for good freelance copywriters. If you are thinking about a career as a freelance copywriter, this article will give you some guidelines to get you started.

A freelance copywriter essentially writes sales copy for clients. This can be commercials, jingles, online and offline ads and billboards to promote a business, a person, a product, an idea etc. The ultimate goal of any sales copy written by a copywriter is to get the reader to take action and ultimately purchase something.

One of the most important skills you need as a freelance copywriter is research skills. Know your target audience, learn everything you can about the product you are promoting and get an in-depth understanding of the medium where you’re copy will be presented.

A common technique you can use to write copy that converts well is to structure it to carefully guide the reader through each part of the copy. The main objective of the headline is to get the copy read in the first place and then to get the first sentence of the body read. Next, the main objective of the first sentence is to get the next sentence read and so on – all the way to the end where there is a strong call to action.

Nothing is set in stone when it comes to writing good copy, so make it a habit to study copy you like and figure out why they are good. Constantly keep learning and improve your copywriting skills as well as keep up to date with copywriting trends.

When you start out as a freelance copywriter, it is a good idea to make an online portfolio on your website to show off your skills. You should also start to collect testimonials from happy clients. Showing testimonials to potential new clients is one of the best ways to attract new clients, so if you are totally new, you may even consider offering your service for free to a few clients to get a good review or testimonial in return. To find new clients, start by looking at freelance job sites such as eLance, Guru and RentaCoder. You can also post your service on these sites. You may also create an ad and post it on at classified ad sites such as CraigsList.

Click here to learn more about how you can improve your skills as a freelance copywriter working from home online and how you can get started with your own copywriting business. Get more ideas for working from home jobs in the FREE eBook “Become Your Own Boss” – Discover and how you can get started with ten of the most common working from home online jobs.

Article Source: http://EzineArticles.com/?expert=Martin_C._K.

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Six Copywriting Tips To Get More From Your Email Newsletter

Good communication is at the heart of any business and the Internet has made it easier than ever to engage in a two way conversation with your customers. One highly important and frequently underused tool is the email newsletter. So how can you improve your email newsletter copywriting?

1. Avoid the delete button. 90% of the millions of emails sent every day are spam. Your email newsletters can only be judged as successful if your customers actually read them. An effective subject line is the first point of contact – if that doesn’t have the power to engage and interest, your carefully crafted newsletter will end up in the recycling folder.

You are already talking to an audience you know are interested in your products. So the door is already open. If your customer has signed up to your newsletter, then they’ve already expressed an interest. It’s now your job (or that of your copywriter) to keep that interest by constructing a newsletter that interests, entertains and, most importantly, informs.

2. Draw them in. A newsletter is only worthwhile if it offers the recipient something such as useful information that’s relevant to their business. Engage with your customer. Ask for feedback. If they feel involved in the process, then a two-way communication is opened, keeping them interested and much more willing to read your subsequent follow-up emails.

Ask yourself what you would want to read as a customer and then craft your content around that principle. Content, as any good copywriter knows, is all-important, but it has to be content that is relevant. Without that interconnection, your reader will become bored and your newsletter will be heading for the trash bin.

3. Treat your customer well. If your customer has taken the trouble to part with their personal details, make sure you show your gratitude by acknowledging their sign up. That simple act reassures them that they are part of the process, not just an end result. Think of the email newsletter not as a short-term stopgap in your advertising and marketing campaign, but as a long-term process. The best email newsletters offer valuable, interesting and relevant content that extends the relationship you have with them beyond a website visit or sale. Your email newsletter is a vital part of your relationship with your customer – it shows that your business, brand, products, services etc are aligned to their lives. More importantly – a good email newsletter shows you care about your customers by providing them with content that’s relevant and interesting.

4. Content, content, content. A newsletter full of waffle, badly written content or irrelevant information is the quickest way to damage your reputation. The worst that can happen is that your customer looks for the ‘unsubscribe’ link and in one move you’ve lost them. Content for content’s sake is ineffective – it is merely padding that a customer will instantly see right through, so keep it relevant.

5. It’s not just Google et al that love key phrases. Search engines are not the only things that work on keywords – humans do too. Construct your content with ‘trigger’ words that are, once again, relevant to the customer and their business. These trigger words engage the reader and consequently they are far more likely to respond to a call to action at the end of your email newsletter, such as ‘contact us for more details’ or ‘learn more about our special offers here’.

6. If you lack the time or experience to write your own email newsletter then a good copywriter can be an excellent resource for your business! Finally, if you really want your email newsletter to work, don’t be afraid to ask for help from a professional. Commercial copywriters are not just experienced wordsmiths; they’re also highly proficient in the techniques of marketing and business communication. If you need to get more from your email newsletters, why not think about engaging an experienced copywriter to create a template for you, write style guidelines, offer training – or simply outsource your email newsletters entirely. You email newsletters should attain a prominent role in your internet marketing strategy.

Derryck Strachan is copywriter and director of Copywriting Devon, a UK web content company that works with several leading search agencies, SMEs and businesses worldwide. Our services include web copywriting, articles, blogs, press releases and content consultancy.

Article Source: http://EzineArticles.com/?expert=Derryck_Strachan

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Alan Forrest Smith Talks Copy

This video is by another of the world’s best copywriters, Alan Forrest Smith.

Watch this video as Allan shares some tips for writing excellent copy that will get results:


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